the brand gap.

24Jan08

The Brand Gap provided fascinating insight into the world of marketing and design. The concept of “brand” is an interesting one that I had not previously given much thought. A brand is not the same as a company or a product, but rather the feelings that are associated with that particular company. Therefore, the establishment [...]

Filed under: 481 professional practices   |  Leave a Comment

freitag design-a-truck contest.

09Jan08

Frietag, a company that recycles used truck tarps by making bags out of them, is holding a design competition. The objective is to design a tarp to cover a semi-truck using only black and/or white ink on a black, white, gray, green, or yellow background. The tarp should convey the idea of “transit” in some [...]

Filed under: 361 processes and materials   |  Leave a Comment