self-branding.
For our latest project, everyone in my class was assigned to come up with a complete self-branding system. The pieces to be designed were: a logo, letterhead, envelope, business card, note card, note card envelope, resume, cover letter, and presentation folder. Yes, this all seemed a bit overwhelimg at first. I found that designing to market myself proved to be harder than I thought it would be. I think this is because I know me so well, it is hard to pinpoint how I should portray myself to others in a simple logo, or in the way a resume looks. The way I tackled this dilemma was just to start designing, and to create something that looked like “me,” something that, if I were buying it, I would pick out. I figure that if something reflects my own personal aesthetic, then it reflects who I am in some way.
Filed under: 481 professional practices | Leave a Comment
No Responses Yet to “self-branding.”