Archive for the '481 professional practices' Category
self-branding.
For our latest project, everyone in my class was assigned to come up with a complete self-branding system. The pieces to be designed were: a logo, letterhead, envelope, business card, note card, note card envelope, resume, cover letter, and presentation folder. Yes, this all seemed a bit overwhelimg at first. I found that designing to [...]
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take root.
For the better part of this semester my Professional Practices class has been working on creating the identity for a local non-profit organization whose goal is to plant trees in the city of Chattanooga. This organization was started by a team of eight people who are a part of Leadership Chattanooga. They came to us [...]
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Our class went to the Chattanooga State printing facility to see our work for the Take Root project being printed. The trip proved to be very informative. It was nice to see a smaller print shop to compare it to the larger ones that we have previously visitied and to see what types of jobs [...]
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press releases and pr.
Last Thursday Richard Beeland, the Media Relations Director for the mayor, and Janis Hashe, a writer and PR specialist, came and spoke to our class. The discussion was very informative on how to write press releases and the professional practices you should follow when dealing with the media. Mr. Beeland stressed the importance of keeping [...]
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the brand gap.
The Brand Gap provided fascinating insight into the world of marketing and design. The concept of “brand” is an interesting one that I had not previously given much thought. A brand is not the same as a company or a product, but rather the feelings that are associated with that particular company. Therefore, the establishment [...]
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